Mercedes German automaker has launch a unique campaign series car for fashion week fall 2011, it’s 2012 Mercedes CLS 63 AMG Fashion Force Patrol Car, Mercedes has long been associated with the world of fashion, designing cars “that appeal to those with a strong sense of style”. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.
The CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.
Brad Goreski said “The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,”
They have created the 2012 Mercedes CLS 63 AMG Fashion Force Patrol Car, which at a first glimpse will get you fooled into thinking it is an actual Police car, and which will roam around the streets of New York being on the lookout for ‘style setters’. Those who will fit the description will be offered a ride in the 2012 Mercedes CLS 63 AMG Fashion Force Patrol Car to their desired destinations and also get their picture taken.
Lisa Holladay, manager of brand experience for Mercedes-Benz USA said “Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” and “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.” The Mercedes-Benz Fashion Week Fall 2011 will takes place in New York, NY at Lincoln Center from 10 february 2011 – 17 february 2011.