BMW manufacture set to launch a new batch of FWD (front-wheel drive) hatchbacks in the next few years. Of those, one will be an entry-level BMW-badged vehicle, positioned beneath the 1-Series, scheduled to debut in 2013. The new model is expected to compete against the likes of the Audi A2 and the Mercedes A-Class. It will have a body-style similar to those models – a high roof 5-door, 5-seat hatchback with a transversely mounted engine and gearbox to provide for a shorter bonnet and more cabin space. BMW manufacture will also offer a sportier variant, a different model altogether, to rival the A1. Auto car reports that BMW will also be offering the 1-Series as a front-wheel drive while still retaining the rear-wheel drive variant.
The Bavarian automaker will be launching the next generation MINI in 2014 which will share its front-wheel drive architecture with those new BMW models. We have previously reported on BMW’s plans to make up to 1 million front-wheel drive vehicles – badged as both MINIs and BMWs – by 2015. BMW is not worried about its entry-level model cannibalizing its MINI sales.
“Both brands possess a clear and individual image. Our research shows BMW and Mini appeal to different buyers,” said a BMW source in the Auto car story. BMW points to the success of VW and Audi in sharing platforms but distinguishing the brands as an example.