Stephen Odell, President and CEO of Volvo Cars said,”The all-new Volvo S60 is sculpted to move you. It looks and drives like no other Volvo before and the car’s technology will help you to be safer and more confident behind the wheel,”. The Volvo S60 can be equipped with Pedestrian Detection – a groundbreaking safety feature that can detect pedestrians in front of the car and brake automatically if the driver does not react in time. The all-new Volvo S60 is being unveiled to the public for the first time at the Geneva Motor Show in early March next year. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars plant in Ghent, Belgium.
Stephen Odell said again,” “Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around,”.
The Volvo S60 and V60 come with Volvo’s City Safety system as standard, which is the same system fitted to its sister the XC60. This system stops the car in the event of impending collision in ‘City Traffic’ below 19 mph (31 km/h). A new safety feature named “Pedestrian Detection”, available on both the V60 and S60, detects people in front of the car and automatically applies the brakes if the driver does not react in time. New features include the new large Volvo iron symbol, parallel to the grille day running lamps, and larger spaced letters in the brand name on rear. A new safety feature, Pedestrian Detection, will be added to automatically apply brakes if a pedestrian is detected in front of the car and the driver does not react in time.
This new sedan will show off Volvo’s completely new design language already seen in the Volvo XC60 concept. It will ride on the same platform as the XC60. Volvo has said that the new S60 is intended to be positioned against the Mercedes-Benz C-Class, Audi A4 and the BMW 3-Series.This new design is thought to target younger demographics. Even so, Volvo hopes to keep its high-income customer appeal; from the first generation, a Volvo S60 buyer has had a higher household income than a BMW 3-Series customer.